The Unity Cup is London's flagship diaspora football tournament - a FIFA Tier 1 competition bringing together four nations with deep roots in the city. The 2026 edition at The Valley, Charlton featured India, Jamaica, Nigeria, and Zimbabwe across two semi-finals and a grand final. As lead designer, I owned the full social media creative output - building a visual language that captured the energy of diaspora football and delivered it reel by reel to a global audience.
ROLE
Lead Designer · Social Media Reels · Motion Content
For the Culture. For the Game. From the volunteers who built the stage to the Blue Tigers stepping onto it for the first time - a two-part reel celebrating the people and the team behind India's Unity Cup debut.
Read the Room. Know the Enemy. Two-part breakdown of Jamaica and Nigeria - the Reggae Boyz bringing 1998 World Cup legacy and six Caribbean titles, the Super Eagles arriving as three-time defending champions. Know who you're up against.
